I mean, even now I feel like people are showing INCREDIBLE loyalty to Gmail/GChat and Google is attempting to pull the rug somewhat from under them, in order to support their now enterprise initiatives.Īnd yet the one feature every enterprise has been screaming for to make gmail usable for business, shared inboxes and maybe some form of basic CRM is still not there (are people still having business-wide google accounts they hang out the password for in next to the door just so 5 people can respond to ?). * Voice/video got killed AGAIN in favor of "Google Meet" meetings, I believe first by limiting number of participants, then just dropping every form of video * Voice/video got mostly reinstated when the path for Allo/Duo became clear * Everything BUT Gsuite integration got dropped, in order to get critical mass for "GChat" * Voice/video got dropped (second time round: direct voice/video chat in Hangouts), in order to get critical mass for Allo/Duo, to support "only phone number" accounts * XMPP market (obviously the techies fell under this) * Voice/video market got dropped (first time round: the integration with the PBX network)
* Business/startup market (XMPP bots/integrations, there were companies using even GTalk as a way-before-slack business chatroom) Then direction from above came, with Hangouts and Google Plus, their facebook competitor. Everything else decreased it's usefulness. It really increased the usefulness of gmail.
There was one good effort built on the "Google social graph" (ie. I would say that no, the opposite is true: what you say starts out true, but the shifts are what killed everything. I don't get why people keep making this point. > It seems pretty clear that if they had settled on one brand ID for messaging and just iterated and refined on that for the past 15 years, they'd be light years ahead of where they are now and. Just extracting some features into a stand-alone product is sold internally as a quick-win (it never is). Usually competitors will have stepped into that void created in step 2 and it’s easy to convince management that they’re leaving money on the table for competitors. Some other people notice that the discrete products have become so tightly integrated that they are missing out on users that do not want to sign up for the integrated enterprise experience, but who just want the discrete product feature.
The marketing here usually includes terms like “seamless”, “enterprise” etc.ģ. Someone comes up with this great vision of a single unified interface in which all those discrete apps are integrated. This usually goes along with marketing slogans like “x, reinvented” etcĢ. Teams in the organisation create some good products that solve specific discrete requirements, such as an email client, a document editor, text chat, audio calls, video calls, video conferencing, etc. I feel like they keep falling for the centralisation/decentralisation pendulum trap, which goes like this:ġ. Allo was trash from the beginning (why did it exist at all?) and while Duo was (and continues to be!) great thanks to its adoption of QUIC, there was absolutely no reason for it to be a standalone app instead of a new feature in the Hangouts app. Hangouts was more than okay enough for most use cases (IIRC it even had SMS integration/fallback), and then Allo and Duo came along and Hangouts got canned. Or, cast your mind back to the distant year of 2016. Now everybody's on iMessage, SMS, or WhatsApp. They could have built on that instead of throwing it all away. Everyone I know was using Google Talk after AIM, MSN messenger, and ICQ died (except we all called it GChat) because we already had GMail accounts. It seems pretty clear that if they had settled on one brand ID for messaging and just iterated and refined on that for the past 15 years, they'd be light years ahead of where they are now and, I daresay, the dominant player. What interesting when seeing it all laid out like this is just how close El Goog has been to getting right on more than one occasion, only for some shiny new thing to blunder on to the scene and fragment everything again.
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